Challenging Perceptions…

Sometimes we get swallowed up in the stories that surround messages around beauty without even realising it.

On this page we’ll be bringing you articles, features and resources that offer alternative views of the beauty industry. We’re not looking to discredit what’s out there – we just want to offer an alternative view.

All businesses (including ours) use marketing to help customers understand what we’re about and to help increase sales. However sometimes these messages can be a bit one-sided, and we’d like to offer you some food for thought so you can challenge your perceptions around beauty, and decide whether you are holding onto any beliefs or behaviours that have been ‘fed’ to you that you want to let go of.

Marketing and Storytelling

  • The Art of Story 
    • Article from the BeautyGuru website on how marketers use stories to sell you products